Please distribute to all staff
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May 16, 2008
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Kia Ora !*FIRSTNAME*!,
Yes it is one and the same, Ruth, but surname has changed to Crampton!!!
Welcome to the recommencement of our Industry Marketing Bulletin, detailing activity and famils undertaken by the office.
First lot of news is Hayley McVicar, our Domestic / Events Co-ordinator has resigned to travel to Dubai with her husband. Thank you Hayley for your outstanding efforts in the role over the past year and enjoy your change of scenery. Her last day is June 20.
Since our last newsletter, as you will know, Stacey Neale has left us and Melissa Gray joined us late in 2007 as C & I Co-ordinator. Melissa has been very proactive to keep Bureau activity ticking along and I look forward to working with her.
As I've had the opportunity to have a break, it's time to take a step back and review our collateral, markets and target segments to ensure we are maximising our dollar spend. With the pending Trans Tasman service, Australia once again features as a major market with potential. We have worked in that market over the past three years to position Rotorua with the trade and have participated in What's On with Tourism NZ twice to raise our profile with the consumer. Good growth has been seen from Australia so this important market deserves a bit more funding as the other major international markets start to soften. We will develop a draft marketing plan for 2008/2009 and then happily share that with you.
And of course TRENZ, here from 26 – 29 May 2008, please ensure your staff are all aware that we will have buyers in town during that week and potentially before and after. The more pleasant the buyers' experience in Rotorua, the better word of mouth on their return!!
Keep in touch and let us know if any product / service updates as they happen.
Kind regards
Ruth Crampton
Assistant General Manager
DDI 349 7280
In This Issue |
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Marketing Prospectus |
 The 2008/09 Marketing Opportunities prospectus is out and includes a number of new opportunities like video clips and banner advertising on rotoruaNZ.com and the chance to advertise on our new Spanish language website –www.rotoruaNZ.es. The prospectus was launched at last week's Destination Rotorua Tourism Board industry forum at the Novotel and mailouts have gone out to those who participated in DRTM collateral/advertising activity during 2007/08. The guide details DRTM's planned activity and partner opportunities for the 12 months from July 1 2008 through to June 30, 2009. All contracts need to be filled in, signed and returned to DRTM by May 30. If you haven't received a copy e-mail hayley@rotoruaNZ.com
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Domestic Activity |
Billboards
 For the month of May, DRTM has a number of billboards up around Auckland and Wellington. These are placed in key, high traffic areas.
If you are interested in taking part in future billboards please remember to indicate this on the expression of interest form included with the Marketing Prospectus.
Online Banner Advertising
DRTM is undertaking online banner advertising during May and June. These are featured on Trade Me Travel Bug, Eventfinder, NZ Herald, Stuff, Scoop, Yellow Pages and AA Travel websites. The ads help to drive further traffic to our website. Don't forget to check them out.
AA Campaign
As previously mentioned DRTM is taking part in the AA's latest campaign ‘I love you New Zealand' This covers online, print, radio and media. If you are interested in giving away prizes, in return for coverage please contact hayley@rotoruaNZ.com |
TRENZ 2008 |
TRENZ is again in town from 26 – 29 May. We are again putting up street flags and a welcome sign on SH5 at Ngongotaha welcoming TRENZ Delegates to Rotorua.
Destination Rotorua Tourism staff will be meeting and greeting buyers at Rotorua Airport on Monday. There will be theming at the airport to give a Rotorua flavour.
The Welcome Function on Monday is being hosted by Destination Rotorua and will have a modern Rotorua feel to it. Catering will be a mix of indigenous food, kiwi favourites and seafood to highlight the range of tastes in New Zealand.
On the Tuesday evening after the appointments close, Regional Rendezvous will be held within the venue. Rotorua will be hosting drinks and nibbles on the stand along with some entertainment that fits the region.
We gave a pre and post and one day famil programme on offer to all buyers which Haydn is co-ordinating. Take up is small but always good to get people through the region!! |
C & I Update |
Meetings 2008
A meeting will be called for Monday the 19th of May for all of those exhibiting on the regional stand this year to finalise the details.
Rotorua Roadshows – Auckland and Wellington
Work has began on the Roadshows and Melissa will be coming out to industry in early June with more details.
Australia on Sale
Melissa is off to Sydney next Tuesday for the Australia on Sale Tradeshow, which is on the 21st and 22nd May.
Melissa is then travelling on to Melbourne to do some Sales calls.
New Imagery
The new imagery is due to be shot over the first two weeks of June. We are currently undertaking a small survey of past clients who have used Rotorua and those who have not to ascertain their motivators and what they enjoyed about their time here. Based on that we will shoot imagery that we hope will wow prospective clients!!
Bureau famils
There are 2 famils thru the Bureau happening in Rotorua over the next couple of weeks. We have Altrusa this coming weekend (Looking for a destination for 600 pax in 2013) and Chermaine Tan of Safe2Travel coming thru as she will be the operations manager for the Singaporean Incentive Group of 600 pax that Rotorua has confirmed for November 08. – Both of these programmes have been set and confirmed with the guests, so I am sorry if you are not included on these.
Assistance Provided
Over the past month the Bureau has assisted 10 clients with Destinational assistance. A Direct Mail of 170 planners went out earlier this month to PA's of NZ Company's with over 200 employees. |
Agent familiarisations |
TNZ / GNZTR Famil
April 2nd – 3rd
Kirra Tours Famil
April 4th – 6th
Newmans Holidays/ Harvey World Travel
April 12th – 13th
Swain Tours
April 21st
Newmans Holidays / Flight Centre NSW
May 9th – 11th
Newmans Holidays / Flight Centre QLD
May 9th – 11th
Air New Zealand International Concierge
May 11th – 12th |
Media Update |
The focus for this month is the 45 international and domestic journalists visiting Rotorua for TRENZ. The media activities afternoon and media dinner have been finalised, in conjunction with TIA, and we look forward to seeing some great results.
With the airport developments, the Australian market is also a focus over the next year and we will be compiling a list of target publications over the next couple of weeks. Any operators wishing to be involved please contact Justine.
Rotorua editorial is set to appear in various publications over the next month, including Jason's Travel Guide and the Waikato Times.
A self-famil invitation has gone out to the TNZ team, to encourage them to keep up to date with Rotorua products. All operators are also welcome to contact TNZ directly for sales calls.
Remember, if you have any inquiries about media, or have a new product you'd like to see included in an itinerary or as editorial pitched to TNZ, please don't hesitate to let Justine know. We can also work with operators to create media proposals if you have specific publications you'd like to target. Phone (07) 349 7286 or e-mail justine@rotoruaNZ.com |
Rotorua Sustainable Tourism Charter |
The Waste Minimisation (Solids) Bill puts in place provisions to reduce the amount of waste from households and businesses. A key provision of the bill is the adoption of product stewardship programs, which embrace the ‘cradle to cradle' (C2C) philosophy of creating products whose materials are perpetually circulated in closed loops, versus being recycled into inferior products and eventually put in landfill.
Charter members Rainbow Springs, Whakarewarewa Village and Polynesian Spa are all using a C2C product in their choice of carpet – these businesses have chosen Interface as their carpet supplier. When carpets need replacing Interface returns the worn carpet to the factory for remanufacture into new carpet of equal quality to the original carpet.
Learn more about the C2C principles in McDonough and Braungart's ‘Cradle to Cradle – Remaking the Way We Make Things' (available for purchase locally at McLeods Booksellers on 1269 Tutanekai St).
To find out more about joining the Rotorua Sustainable Tourism Charter visit sustainableNZ.com or call Gina George on 349 7289. |
Visitor Statistics – March 2008 |
- New Zealand International Visitor Arrivals (IVA)
International visitor arrivals to New Zealand for the month of March 2008 were up 4.9% over March 2007. Arrivals were up from Australia (up 7.8%), UK (up 8.4%), USA (up 6.0%), China (up 20.0%) and Germany (up 6.6%). There were fewer arrivals from Japan (down 9.5%) and Korea (down 30.8%).
- Rotorua Commercial Accommodation Monitor (CAM)
Visitor arrivals to Rotorua commercial accommodation providers for the month of March 2008 were up 2.4% over March 2007. Domestic visitor nights were up 3.0% and international visitor nights were down 2.8%, resulting in a 0.4% decrease in visitor nights overall. Nationally, visitor nights spent in commercial accommodation for the same period increased 6.9%.
- Rotorua Attraction Monitor
Visits to Rotorua Attraction Monitor participant businesses for the month of March 2008 were up 0.6% over March 2007. For the same period domestic attraction visits were up 2.6% and international attraction visits were down 0.1%.
Most of the tourism monitors are freely available by subscription and can be downloaded from rotoruaNZ.com.
For more information about Rotorua visitor statistics or to subscribe to any of the monitors please contact Gina on DDI (07) 349 7289 or gina@rotoruaNZ.com |
Events – June 2008 |
Targa Rally
250KM OF CAR RACING ACTION
June 7-8
Venue: Village Green, Rotorua Lakefront
Waikato/Bay of Plenty Magic versus Queensland Firebirds Netball
ROUND 10 OF THE ANZ NETBALL CHAMPIONSHIP
Sunday, June 8
Venue: Energy Events Centre
Women's Lifestyle Expo
EVERYTHING TODAY'S WOMAN NEEDS UNDER
THE ONE ROOF
June 28-29
Venue: Energy Events Centre
For more information and to check out the latest events go to rotoruaNZ.com/events |
Dates for the diary |
Blue = Destination Rotorua Tourism Marketing participation
2008
20 - 23 May, Pure Luxury Show, Queenstown
26 - 29 May, TRENZ, Rotorua
30 - 31 July, Meetings, Christchurch
3 - 8 August, Kiwilink Product Workshop, UK
26 - 28 August, Kiwilink, Japan
13 - 15 October, Kiwilink Asia, Shanghai
15 October, C & I Showcase, Auckland
17 - 23 October, Frontline Training, Asia
20 - 23 November, World Travel Mart, London
8 - 11 December, International Luxury Travel Mart, France
2009
27 March - 5 April, Kiwilink USA, Vancouver & Los Angeles |
Recipient and sender details |
We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties. |
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Ruth Crampton
Assistant General Manager
Destination Rotorua Marketing
Private Bag 3007, Rotorua
Phone +64 7 349 7280
Fax +64 7 349 4133
ruth@rotoruaNZ.com |
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