Please distribute to all staff

August 16, 2008

Kia Ora !*FIRSTNAME*!,

Congratulations firstly to the Rotorua operators who were finalists in the 2008 Tourism Awards – NZ Riverjet, Rainbow Springs & Kiwi Encounter and Agrodome.  Also to Te Puia’s master carver Clive Fugill who was nominated for a Sir Jack Newman Award for outstanding services to tourism.  Agrodome took out Best Visitor Attraction and were overall winners of the Visitor Activities and Attractions category.

Change is obviously in the air, as our International Co-ordinator Haydn Marriner is leaving us mid September to take up a role with Wai Ora Experiences.  Applications are now invited to replace Haydn and can be found on the attached link

With the tightening of budgets in the current economic climate, it is important that we maximise the promotion of Rotorua at any opportunity.  DRTM are happy to provide collateral, theming and in some instances funding, for operators going to market.  For example DRTM will jointly fund a stand at the Bangkok TTAA show in February with 4 other Rotorua operators.  Keep us in the loop with your travel plans and we’d love to add value where possible.

Final concepts have been received for a new TV commercial which we hope to have on air mid September.  We have invited industry who had previously committed to the Product Directory to redirect funds into this campaign to increase the amount of slots we can buy on TV.  If you would like to do so, please email me on and let’s try and see if we can reach the $100,000 mark.  We are currently at $75,000.

A reminder too that the inaugural NZ Wellness Tourism Symposium is taking place in Nelson 18/19 September.   This is a great fit with a number of Rotorua businesses, so we encourage you to take a look at the attached site.

Kind regards
Ruth Crampton
Assistant General Manager
DDI 349 7280

In This Issue

Maori Language Week Award

DRTM has been accepted as an entrant into the 2008 Maori Language Week Awards, which closed on August 8.  It is the first time the regional tourism organisation (RTO) has entered the awards.

To commemorate Maori Language Week in July, DRTM, with assistance from Rotorua District Council Kaupapa Maori director Mauriora Kingi, recorded 40 Maori words, focusing on local lake and place names and common words visitors to Rotorua are likely to encounter. This audio has been added to the Maori words and phrases and lakes/fishing areas of DRTM’s website and the entry into the awards is based on this project.  To take a listen, visit

Tourism Conference Summary

The Tourism Conference really drove home the current economic climate and the proposed changes in visitor flows over the next few years particularly based on the cost of airfares and economic impacts in those markets.  Domestically the effects of oil, interest rates, drought and housing are starting to be felt and the main cities are the hardest being hit. 
The Government announced they had signed off the Tourism Strategy 2015 and the four main priorities are the environment, offshore marketing, tourism research, and workforce issues.  They announced a $2.83 m boost to help implement the strategy.
Tourism NZ spoke about Visitor Satisfaction and the surprise visitors have when they find it difficult to recycle in hotels and public places.  A message there for us to review this facility in Rotorua.
For more information on conference presentations please email .

Tourism Sustainability Seminar

Understand the difference between the sustainability programmes.  Seminar for tourism operators jointly hosted by Qualmark, Rotorua Sustainable Tourism Charter and Green Globe to be held in Rotorua in mid September - date to be advised in our next newsletter at the end of August.

Email to register your interest in receiving an invitation to attend this seminar.

AA 101 Domestic Campaign

Activity planned in the coming months are a wrap on the NZ Herald August 21 edition.  This will offer an adrenalin weekend in Rotorua as a prize.  Thanks to Off Road NZ, Agroventures, Heritage Hotel and Wai-o-tapu for their contribution to this prize.

The editor of AA direction was here last month and a story on Rotorua will appear in the Spring issue along with a Rotorua advert.  The story has been based around ecology.

AA have also launched their hot travel deals site and a number of Rotorua offers have been loaded.  If you have a great offer you’d like to included, contact Grant at the travel office with your offer and we’ll see what we can do.  Click to view AA's Hot Travel deals.

'What's On' Spring Campaign

Next week sees the launch of the Destination Rotorua online of the Tourism NZ What’s On Spring Campaign in Australia.  Four different banner adverts have been created and will be placed on prominent websites across Australia.  Also produced has been a 15 minute TV Commercial which TNZ have funded and will be played alongside five other regions for the duration of the campaign.

The banner adverts click through to a specially created web page on and you are welcome to take a look and view the TV commercial on line.

C & I Update

MEETINGS 2008 – Firstly we would like to thank all those operators who supported the Bureau in showcasing the region at this years Meetings in Christchurch. The interest in the region was great and I believe quite a bit of business was confirmed at the event. 

Interest in familing Rotorua has been overwhelming, so we are working on a plan to get as many of those who expressed interested in a famil, to the destination by the end of the year. We will be coming out to industry about this in the coming weeks.

Work is continuing on this and we hope to have the theme and pricing out to industry next week.

FOCUS NZ EVENT – Melissa attended this event in Sydney last week and once again the interest in Rotorua was fabulous, with a few clients only coming to speak to the Rotorua Bureau.

Assistance Provided – The bureau is working on a couple of proposals from meetings and the Focus NZ event and has assisted 6 groups with information about Rotorua, 2 leading to specific famils and has a PCO Famil coming in next week.

Agent Familiarisations

31 July – 2 Aug – ANZCRO Res Staff, Australia

15 – 17 Aug – Go NZ Holidays staff, Australia

Media Update

Justine has been focusing on writing fresh editorial for our ads, focusing on the seasons and targeting families, dinks and baby boomers. She has also written several new story angles for our website. These will be refreshed regularly.

TV3 is developing a travel section on its website and has agreed to feature Rotorua stories, written by Justine, when possible. The link to the first story is below. Anyone wishing to have a story featured on this and/or DRTM’s website please contact Justine.

The Daily Post famil programme continues, with tourism reporter Matthew Martin completing a famil every few weeks. The Daily Post has appointed a business editor, with the aim of freeing up tourism reporter Matthew Martin to increase coverage of tourism news. So we look forward to seeing more positive local articles in future.

For any operators sending out press releases, please add Justine to your distribution list. Justine can forward these releases to media on our database and add them to the news section on our website to maximise coverage.

Remember, if you have any inquiries about media, or have a new product you’d like to see included in an itinerary or as editorial pitched to TNZ, please don’t hesitate to let Justine know. We can also work with operators to create media proposals if you have specific publications you’d like to target. Phone (07) 349 7286 or email

Visitor Activity Statistics

New Zealand International Visitor Arrivals (IVA) – Jun 08

International visitor arrivals to New Zealand for the month of June 2008 were down 2.1% over June 2007.  Arrivals were up from Australia (up 1.9%), UK (up 2.2%), and Germany (up 7.2%).  There were fewer arrivals from USA (down 12.4%), Japan (down 4.4%), Korea (down 17.6%) and China (down 24.0%). 

Rotorua Commercial Accommodation Monitor (CAM) – Jun 08

Visitor arrivals to Rotorua commercial accommodation providers for the month of June 2008 were down 1.7% over June 2007.  Domestic visitor nights were down 1.9% and international visitor nights were down 8.9%, resulting in a 5.1% decrease in visitor nights overall. Nationally, visitor nights spent in commercial accommodation for the same period decreased 5.3%.

Rotorua Attraction Monitor – Jun 08

Visits to Rotorua Attraction Monitor participant businesses for the month of June 2008 were down 11.4% over June 2007.  For the same period domestic attraction visits were down 19.6% and international attraction visits were down 6.6%. 

Most of the tourism monitors are freely available by subscription and can be downloaded from

For more information about Rotorua visitor statistics or to subscribe to any of the monitors please contact Gina on DDI  (07) 349 7289  or 

Events – September 2008

Xterra Trail Run #2
Date: Sunday, September 7
Venue: Long Mile Road, Whakarewarewa Forest

BOP Steamers versus Auckland Rugby
Date: Friday, September 12
Venue: Rotorua International Stadium

Red Stag Redwoods Forest Relay
Date: Saturday, September 13
Venue: Long Mile Road, Whakarewarewa    
Venue: Rotorua International Stadium

For more information and to check out the latest events go to

Dates for the diary

Blue = Destination Rotorua Marketing participation


19 - 21 August, ITOC Conference, Queenstown

26 - 28 August, Kiwilink, Japan

4 – 7 September, Discovery World Travel Show, Bangkok

8 – 10 September, Maori Tourism Conference, Rotorua

18 -19 September, NZ Wellness Tourism Symposium, Nelson

8 - 9 October, CINZ Conference, Hawkes Bay

13 - 15 October, Kiwilink Asia, Shanghai

15 October, C & I Showcase, Auckland

17 - 23 October, Frontline Training, Asia

30 October, C & I Showcase, Wellington

7 – 9 November – Backpacker Expo, Sydney

12 - 14 November, Big Boys Toys consumer show, Auckland

20 - 23 November, World Travel Mart, London

20 – 23 November, China International Travel Mart, Shanghai

8 - 11 December, International Luxury Travel Mart, France


27 March - 5 April, Kiwilink USA, Vancouver & Los Angeles

8 - 11 June, TRENZ, Auckland

Recipient and sender details

We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties.

Ruth Crampton
Assistant General Manager
Destination Rotorua Marketing
Private Bag 3007, Rotorua
Phone +64 7 349 7280
Fax +64 7 349 4133