Please distribute to all relevant staff

June 4, 2009

Kia Ora !*FIRSTNAME*!,

As the long summer months creep behind us for another year, Rotorua has been engulfed by the beautiful autumn colors’ that signal the onset of winter. The temperature has begun to drop, snow dustings have appeared on the surrounding hills, the summer crowds dispersed and tourists head for the geothermal spa waters to warm their weary limbs and Rotorua’s clear crisp winter days provide the perfect backdrop for exploring our unique region.

TRENZ is fast approaching, this year in Auckland after a 2 year stint in Rotorua and I am sure we will touch base with many of you there next week. For those we won’t be seeing there are a number of exciting things happening on the Rotorua scene.

New travel trade website

After months of development our new travel trade website came online in early May. This provides all those selling or marketing Rotorua the resources required to sell the region confidently. Please visit it at

Whatever your role there are resources here to make the job easier. The site contains trade ready product listings, itinerary planning and mapping tools and itinerary suggestions for a number of client types. Access to many useful resources such as our image library, training presentations and up to the minute product and regional updates are all available. Feel free to sign up to our RSS feed which provides Rotorua product updates as they happen – hot off the press! If you have any trouble signing up to this please email me at .


In Essence

Please follow this link below to view the 2009 winter edition of In Essence – our biannual Rotorua update for news, views and happenings throughout Rotorua.  Essential reading to keep you up to date.

For your information

Following the recent RTO/IBO day, several operators asked whether Kay Clarke from Stay and Play was employed by Destination Rotorua Marketing so we thought it appropriate to clarify this.
Kay, through Stay and Play represents approximately 15 Rotorua operators, conducting sales and marketing activities on their behalf. Part of this activity includes organising famils to her member’s products.
Destination Rotorua Marketing is the Regional Tourism Organisation for Rotorua and as such is responsible for marketing Rotorua generically and keeping the travel industry updated on product developments and regional updates.

Rotorua airport runway

The airport runway extensions continue and are due for completion in the next 2 months. Although no airline has committed to a trans-Tasman route yet, with the runway completion nearing we will keep you up to date on significant developments regarding this.


And finally if you have famils coming through the region we are more than happy to discuss hosting a meal one evening or another similar arrangement – just send me an email.

Wishing you all the best for the rest of 2009,

Kind regards
James Fitzgerald
International Marketing
+64 7 349 7287

Recipient and sender details

We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties.

Destination Rotorua Marketing
Private Bag 3007
Rotorua, 3010
New Zealand
Phone +64 7 349 7280
Fax +64 7 349 4133