July 15, 2010

Kia Ora !*FIRSTNAME*!,


Annual fees for your listings on the Destination Rotorua Marketing main website are now due for renewal. We have seen a dramatic rise in unique visits to the site along with increased social media activity. There has also been very good traffic numbers to the Australia micro site, driven by a targeted print campaign.   


DRTM created the micro-site as a platform for tactical marketing in Australia, with emphasis on targeting the Sydney market. The site was developed as part of our marketing strategy into Australia under the Tourism New Zealand and Regional Tourism Organization’s joint venture program. The JV is an unprecedented tourism marketing effort into Australia with considerable involvement from a number of RTO’s.  

The site is dedicated to the Australian consumer and allows for uncluttered, targeted messaging. It is designed as a selling portal rather than a ‘rich information’ site and therefore compliments, rather than duplicates, the main site. The site also promotes Air New Zealand’s Sydney-Rotorua direct service and will shortly host package deals that can be booked through Air New Zealand holidays.   

Several accommodation providers and activity operators are already listed on the site and I thank them sincerely for their support. However, industry uptake has not been as strong as anticipated. The opportunity to gain considerable leverage from future marketing activity in Australia, via your company’s presence on this site, should not be underestimated. It’s an opportunity we don’t want you to miss! 

We’re conscious of the ever increasing demand for your marketing dollars from all quarters and inline with DRTM’s ambition to offer greater value to the industry, we have restructured the annual website fees to include your presence on both the NZ.COM and AU.COM sites

The annual online subscription fee for 2010/2011 is $500 plus GST and covers;

  1. Your current featured listings on the RotoruaNZ website.
  2. A basic listing with links to the main site on the RotoruaNZ Australia site.

Fees for extra pages, foreign language pages, banner advertising and micro-site featured listings remain additional and unchanged.

If you’re already featured on the Australian micro-site you will not be charged for inclusion on the main site for 2010-2011 (apart for additional exposure on the main site as stated.)

Your inclusion on both sites is now for a 12 month period (1 July 2010-30 June 2011). 

Click here to signup or to renew your
website listing on rotoruaNZ.com

Thank you for your continued support.  

Kind regards
David Whorwood
Marketing Manager
DDI (07) 349 7280

We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties.


David Whorwood
Marketing Manager
Destination Rotorua Marketing
Private Bag 3007, Rotorua
Phone +64 7 349 7280
Fax +64 7 349 4133