Kia Ora !*FIRSTNAME*!, Welcome to the second Win Your Way to Rotorua competition newsletter. This is week four and the final week of the competition online. So far we have 3,383 entries and on Friday traffic to the website peaked at 874 visits for the day. Week three saw the competition take to the airwaves on 2DayFM in Sydney where 20 prizes were given away live on air generating ‘huge noise’ for Rotorua. Afternoon DJ Elle Mobbs exclaimed during her show “…the phones have gone into meltdown for this competition!!…” There have been some very excited winners. Click on the links below to hear some of their comments and reactions, they’re fantastic! The DJ’s also phoned us here in Rotorua for some lively on-air chats. Again, click on the links and have a listen. You can hear all the audio clips and radio advertisements on the competition website: www.winyourwaytorotorua.com.au Running concurrently with the online and radio activity are a selection of 20 second commercials. These play every 4 minutes on giant 40 feet tall digital screens. These massive screens are located in Westfield shopping centers across Sydney at Bondi, Chatswood and Parramatta. The commercials focus on pushing Destination Rotorua with an added emphasis aimed at increasing awareness of the Air New Zealand Sydney/Rotorua direct flights.
As mentioned in the first update, additional advertising to support the campaign has been placed in Sydney newspapers. A full page advertisement ran last Wednesday in the Sydney Morning Herald, you simply couldn’t miss it!
And here’s an interesting comment from a colleague in Sydney.
The month long competition ends this week, April 2 and the winners arrive in May. The three day extravaganza promises to create 100 fizzing Rotorua ambassadors.
Kind regards
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