April 22, 2010

Kia Ora !*FIRSTNAME*!,

Great to see that the direct flights between Rotorua and Sydney have been attracting good numbers to date as a result of the promotions undertaken to launch the new service. 

To ensure the ongoing success of the service and look at opportunities for growth a Trans-Tasman Taskforce Group has been established with representatives from Tourism businesses, Accommodation providers, RTO’s, Airport, Council, Events and Economic Development.  The group is looking to capitalise on the opportunities for both inbound and outbound travel from throughout Rotorua and wider Central Park Region. 

There are a range of initiatives being undertaken to ensure that loadings will continue to be favourable during the forthcoming winter months. One of these initiatives is to create a prize pool of products consisting of Accommodation, Activities, Attractions, Food & Beverage, and Retail goodies.

This prize pool will be utilised to stimulate both outbound and inbound bookings on the direct flights.

 From an outbound perspective the prize pool will be used to offer incentives to retail travel agents throughout Rotorua and the Central Park region to sell seats on the flights.
Agents will be rewarded with their choice of product from the prize pool, based on achieving sales targets.  

From an inbound perspective, the prize pool will be used to provide value added offers to targeted Sydney consumer databases which have been developed by the Destination Rotorua Tourism Marketing and Central Park campaigns to the Sydney market.

Contributions to the prize pool are now being sought and we hope that you will consider supplying vouchers or product from your business.  The promotion will be coordinated in conjunction with Destination Rotorua Marketing and the Central Park collective by:

Rhys Arrowsmith,
Business Development Manager
Rotorua International Airport
PO Box 7221
Te Ngae
ROTORUA
Ph 021 921 736  
  

Contributing businesses will receive recognition in promotional material associated with these initiatives and exposure on the Rotorua Airport website Agent page, rotoruanz.com.au and centralparknz.com.

If you would like to take part please forward the following to Rhys – and remember the sooner you’re in the more exposure you’ll get :

  • Description and quantity of product you are offering
  • Value of each item
  • Applicable terms and conditions
  • Logo and or image to be placed on website / promotional material
  • Voucher(s) including terms and conditions (PDF or by mail)

We really appreciate any assistance you can offer.

On behalf of the Trans-Tasman Taskforce Group

Don Gunn
General Manager
Destination Rotorua Marketing

We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties.

 

Destination Rotorua Marketing
Private Bag 3007, Rotorua
Phone +64 7 349 7286
Fax +64 7 349 4133