Call for IN ESSENCE submissions
-- DEADLINE EXTENDED --
Deadline now 5pm, Friday, August 27, 2010

Kia Ora !*FIRSTNAME*!,

The next publication of In Essence is about to head into production and this is your opportunity to be considered for inclusion. As a reminder, In Essence is a trade and media publication featuring new product and new additions to existing product. DRTM produces 1200 copies for distribution through inbound tour operators, offshore wholesalers, airlines, Tourism New Zealand, the Tourism Industry Association, international and domestic media, professional conference organisers, incentive houses and the TRENZ database.

If you have new product, key industry news or are introducing new aspects to your existing product and would like to feature in In Essence, please prepare a news item of up to 200 words. Stories should be punchy, relevant and to the point.

Good quality photographs are a must with any submission. A high-resolution scanned image or print is fine.

Please bear in mind there may not be room for every item, so each story will be judged on its value to the tourism industry. Inclusion is at the discretion of the editor. Preference is given to operators supporting other DRTM activity.

Please follow the attached guidelines when compiling your stories. All articles and photos must be emailed to Justine Southwick, justinesouthwick@gmail.com by 5pm, Friday, August 6.

We look forward to receiving your submissions.

Checklist - Have you answered these questions/issues in your story?

• Company name
• What is your NEW product/service?
• When was/will it be introduced?
• How does it differ/improve upon previous product/service offered?
• So what? What makes this new product so good and why should it make a difference to the trade we’re talking to?
• Highlight key points of difference over your competitors – both within Rotorua and beyond.
• Photograph/s
• Contact information: contact person, phone number, mobile number, fax number, email and website

* If you have any questions, previous copies of In Essence are available in the DRTM office.

Regards

Justine

We have collected your contact details. This information is collected to enable us to keep you up to date with tourism news pertinent to the Rotorua tourism market and keep you informed of the activities of the Destination Rotorua Marketing office. We will not disclose your contact details to third parties.		Justine Southwick Media Advisor (Temporary) Destination Rotorua Marketing Private Bag 3007, Rotorua justinesouthwick@gmail.com