April 20, 2011

Kia Ora !*FIRSTNAME*!,

This year presents a significant opportunity for New Zealand to showcase itself to the international community with the spotlight of the world on the Rugby World Cup. Destination Rotorua has secured an exceptional podium to place itself in front of international visitors and Aucklanders alike through the venue and marketing opportunity that is #1 Queen Street.

#1 Queen Street is a venue that is directly opposite the Downtown Ferry Terminal, Britomart Train Station and what will be ‘party central’. We are seeking your assistance and vision to help leverage and market Rotorua during the Rugby World Cup period and throughout the summer.

We are pulling together a group of individuals who are known for their business vision, entrepreneurial expertise and marketing foresight to be part of a brainstorming team to identify some of the activities and uses of #1 Queen Street to help maximise the opportunity for Rotorua, whilst also achieving some of the key promotional objectives for Destination Rotorua for the coming year.

If you are available to be a part of this team for half a day on the 28th April from 8.30 to 12pm we would greatly appreciate your time. The venue will be confirmed from RSVPs and will be in central Rotorua.

Please RSVP to Samantha by Wednesday 20th April 2011.

Of course given the opportunity at hand your confidentiality on the above would be appreciated. I hope you can make it to help put Rotorua at the forefront of the world.

Yours sincerely

Tony Marks
Chairman
Rotorua Tourism Committee