This is Rotorua’s – and your – opportunity to feature in the heart of Auckland’s downtown action during the Rugby World Cup and through the summer season.
DRTM has secured use of the premier venue No 1 Queen Street Café for destinational promotions and key target hospitality.
No.1 Queen Street Café is situated in downtown Auckland in the heart of New Zealand’s busiest and liveliest town square, QEII. The eye-catching, architecturally designed and state of the art glass enclosure is situated in a prime location opposite the ferry building and adjacent to the Britomart train, bus and ferry hub.
During the Rugby World Cup it will also be just a short walk from The Cloud Party Central building on Queens Wharf.
No 1 Queen Street is estimated to be passed by more than 25,000 people each day. This figure is set to grow exponentially during the Rugby World Cup with the influx of international visitors and media, and with the arrival of the cruise ship trade during the busy summer season.
Included in the promotional deal is advertising on digital screens on air transporter buses leaving the airport for downtown Auckland.
A mini Rotorua Information and Booking Centre at No 1 will enable visitors to book accommodation, activities and tours before heading to the region, a particular advantage with the cruise ship trade.
DRTM will use the space for a multi-layered programme of activities, based around changing themes that evoke the unique environment and experiences of Rotorua: and this is where you come in. DRTM is extending the opportunity to local tourism operators to become part of this unique proposition.
Our aim is to showcase to Aucklanders, international visitors and the media the diversity of attractions, services and activities in Rotorua.
There will be opportunities for theming the venue to represent your unique proposition and for presentations but we want to take this further. Where possible we want physical examples for visitors to try. Let your imagine run wild with what your business can provide – globe riding down Queen Street, Duck tours on Auckland Harbour, or sensual spa baths and massages in the café itself. We also have the option to theme QEII square, for example turning the fountain into a geyser. You provide the ideas and we can evaluate practicalities and resource consents.
Involvement with the No 1 Queen Street project will involve a financial commitment from operators, but we believe this exciting initiative offers a phenomenal opportunity to gain exposure to a wide audience that you may otherwise have limited resources to target directly.
There will be a number of different levels of participation and we will be letting you know in the next few weeks the specific opportunities for involvement. If you would like to register your interest in participating in the No 1 Queen Street project in the interim, please email Sam Luther and we will contact you directly.