Kia Ora,

Firstly double best wishes to you for the summer season and the impending arrival of Chinese/Korean New Year on 23rd January 2012 – welcoming the year of The Dragon.

1. Asian Market Development Forum

To start the year off we look forward to hosting the first - of what will be a number of - Asian Market Development forums throughout the year.  This initial forum is being held at the Holiday Inn and has a specific focus as an update on Asian market developments and is being held between 3pm to 5pm on January 31st, 2012.  

In addition to myself as DRM's Business Development Manager Asia, we have confirmed Mr David Sakey - Insights Manager in Tourism New Zealand and Mr Malcolm Johns - Chief Executive Officer of InterCity Group to speak and be engaged at the forum as well.

If you are interested in attending this forum, please RSVP by 4.30pm on Jan 20th to Nadine on

2. Asian Market Development Forum

We are also pleased to inform you that our 7-week Chinese VFR campaign in Auckland is scheduled to commence on February 14th with the dual goal of changing the perception of Rotorua in the minds of Chinese New Zealanders, as well as creating some inspiring itineraries that will form some great collateral and product for the Asian market.  Specifically we are targeting the FIT and luxury market within the 200,000 Chinese resident communities living in New Zealand, as through them their relatives and friends in Asia.   

We will do this through the use of key opinion leaders and large scale Chinese media networks which up till now we have not focussed on. The focus on these opinion leaders is designed to attract attention and consideration from the wider Asian community in New Zealand.  In doing so, we expect this to result in positive PR for Rotorua and for you and your business directly from being partner in this campaign.

Which Asian media platforms are we using in this campaign?

The largest Chinese website in New Zealand and (These websites attract over 50,000 Chinese-speaking visitors daily.)

The most popular Chinese Radio Station AM936 in New Zealand (Operates 24 hours throughout the greater Auckland region, capturing over 90% of the Chinese radio audience).
Two major Chinese newspaper in New Zealand 'Chinese Herald' and 'The United Chinese Press' (Both of the Chinese papers print 10,000 copies for each issue, with 4 issues per week. They are free to pick up all over Auckland city, New Zealand Chinese Herald is also on Chinese southern Airline).
The most established Asian TV networks World TV Limited in New Zealand (Channel 28 on Freeview HD plat-form covering 9 cities in New Zealand or 75% of the total population.)

How can your business become involved?

We have worked out an advertising package with our media agency for suppliers who want to take part. The total cost of the package is $1500 plus GST. In doing so, you will receive:

  1. Seven weeks online coverage on and (retail value $5000);
    1. The online Chinese forum for your company will be set up under our campaign forum page (100 words translation included), to allow visitors to talk about your business.
    2. You can advertise and promote your special deal through the online forum during this 7 weeks (translation included)
    3. You can introduce new activity/comments on the forum (ongoing translation not included)
    4. ou can monitor the feedback about your business in the Asian community.
  1. One week 1/8 page advertising space in Chinese newspaper (valued at $650)
  1. As part of the campaign, Chinese community opinion leaders will visit Rotorua and the expectation will be for them to write blog and it will be featured in the Chinese Newspaper. As a partner, we guarantee at least 1 opinion leader will experience your offering.
  1. Priority to be featured in the Chinese media as the sponsor of winners' prize

To participate in this activity, please confirm your participation no later than Jan 27th with Nadine Faulkner via email: If you have any enquires, please feel free to contact me, Shelley Huang on 07-3517075.

Should you decide to participate, the following will be expected of you;

We thank you for your consideration and look forward to seeing you soon and your participation.


DRM: 新西兰罗托鲁瓦旅游局

Shelley Huang 黄剑
Business Development Manager - Asia 亚洲市场部经理

DDI: +64 7 351 7075
Mob: +64 27 705 8907

Destination Rotorua Marketing
3rd Floor Library Building, 1136 Arawa Street,
Private Bag 3007, Rotorua 3046
Ph: +64 7 348 4133